Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
White Paper Published By: SAS
Published Date: Mar 01, 2012
Learn about the emerging best practices for mobile BI usage and the framework by which you can assess your own management capabilities for enterprise mobile BI adoption.
White Paper Published By: SAS
Published Date: Mar 01, 2012
This white paper provides a top-level overview explaining what business analytics can do for your company - and the 8 key steps to accelerating product innovation, optimizing pricing and discovering drivers of financial performance.
White Paper Published By: Aternity
Published Date: Aug 26, 2011
This whitepaper provides insight, best practices, and recommendations for monitoring the end user experience within Virtual Desktop Infrastructures (VDI).
For data centers looking to get the maximum performance from Flash-based storage supporting their virtual infrastructure, the RamSan-720 should be given strong consideration.
White Paper Published By: AtTask
Published Date: Feb 11, 2012
Regardless the structure of your projects and work, the right work management approach can be the formula for success in your organization. This easy to read, 3 page guide, will introduce you to this formula.
Case Study Published By: Absolute Software
Published Date: Feb 10, 2012
The story of val Verde will help schools innovate better, streamline purchasing, increase cost-efficiencies, and ultimately, provide staff and students with a fleet of optimally running devices.
White Paper Published By: CollabNet
Published Date: Dec 20, 2011
If your current version control system is inadequate, and you have pushed it to its limits, you do have to ask yourself: do I want to migrate my problems? Or start anew? This white paper will communicates a comprehensive approach to determining a migration scope method that will maximize developer productivity during the transition.
Webinar Published By: Adobe
Published Date: Sep 08, 2011
Get a demo and an in-depth look at the Adobe DEP. Marcel Boucher will show you the new architecture based on OSGI, JCR and Sling which can run directly in a Java virtual machine.
White Paper Published By: Adobe
Published Date: Sep 08, 2011
Regardless of the size of your organization or the depth of your CEM needs, Adobe can help you achieve your CEM goals with the industry's most comprehensive and versatile design tools and runtime support for realizing state-of-the-art CEM solutions. Download this white paper to learn more.
White Paper Published By: Aternity
Published Date: Aug 26, 2011
Report reveals Aternity's version 5.0's new innovative features focused on driving the broadest coverage of end-user experience across almost any type of application or Windows-based desktop (physical or virtual).
White Paper Published By: BMC Software
Published Date: Aug 05, 2011
The survey findings paint an interesting picture - and an interesting disconnect. The very features that businesses are demanding before they will move to a SaaS solution (such as proven cost-effectiveness advantages over on-premise solutions) are benefits that many businesses are already enjoying from their SaaS solutions.
