Marketing Automation provides information about the business environment, including information on competitors, industry trends, and macroenvironmental variables. EMA applications are used to improve marketing efficiency
White Paper Published By: Oracle
Published Date: Apr 03, 2012
Download this interactive eBook to learn about the world's #1 application server and why it is the best possible foundation for applications running in the modern data center.
White Paper Published By: Scribe Software
Published Date: Apr 16, 2012
The What, Why & How of CRM Integration
This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
White Paper Published By: BMC Software
Published Date: Dec 21, 2011
These days, IT needs to deliver multiple services in an increasingly complex infrastructure. Data center automation helps, but can be limited by silos. The solution? A pragmatic data center automation environment that meets the needs of both IT and business users.
White Paper Published By: SAP
Published Date: Apr 14, 2011
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
White Paper Published By: SAP
Published Date: Apr 14, 2011
Display marketers are eager to launch mobile campaigns. But they face challenges such as audience fragmentation, a chaotic vendor landscape, and myriad new technologies and devices. In order to navigate these challenges, we recommend that marketers focus on creating convenient mobile experiences by building mobile display campaigns that are simple, immediate, and contextually relevant to the section of their audience most likely to use them.
White Paper Published By: SAP
Published Date: Mar 28, 2011
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?
White Paper Published By: SAP
Published Date: Mar 28, 2011
Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.
White Paper Published By: SAP
Published Date: Feb 14, 2011
Download a copy of the Forrester report that reviews 24 CRM suite solutions to learn what they believe are the vendors strengths and weaknesses to support four key cross-functional processes in the finance and insurance industries.
White Paper Published By: Experian QAS
Published Date: Dec 13, 2010
While the overall economic perspective is looking brighter than it was a few months ago, retail banks are still looking to cut bottom line costs and reduce expenses wherever possible.