The challenge of staying competitive in today's unpredictable business environment is further exacerbated by three prominent trends, all of which have a significant impact on our most important business decisions.
First, the sheer volume of data flowing into organizations every day, along with the complexity and disparity of that data, makes for a significant challenge for anyone looking to make fact-based decisions. Second, more business decision makers in more job roles and more functions are seeking ways to make better sense of data through their own brand of analytical activity. Third, these very decision makers are reporting that their effective time window for decision-making is shrinking at an alarming rate. In short: more data; more users; and less time.
These challenges, while they may seem focused only on enterprise-level companies, are just as prevalent within Small to Midsize Businesses. To better manage these issues, many SMBs are increasingly leveraging Business Intelligence (BI) and analytical ideologies to boost the quality of their decisions. This Aberdeen Research Brief draws on three discrete data sets in order to understand the tangible business impact of effective analytics in the SMB market.